Growth through acquisition is a high-risk, high-reward journey. Most business leaders understand that prioritizing cost and revenue synergies during integration can drive significant increases in value — often exponential. While closing the deal is like a map filled with targets to hit along the way, there’s no predicting the twists and turns your integration path will take. Yet, when integration is poorly executed, both the acquirer and the acquired can experience a degradation in value that could take years to recover from. 

In the high-stakes world of mergers and acquisitions (M&A), financial metrics and strategic alignments often dominate boardroom discussions. While these factors are undeniably essential, a